SOCIAL MEDIA STRATEGY
Your social media marketing strategy summarises everything you plan to do across your business' social media channels focused on measurable goals and objectives. Purchasing decisions are highly influenced by social media today and your target audience is already hanging out on social. However, if you have no plan or guidelines in place to know what to post, when, how, who will see it and the overall why you are actually doing it, then you definitely need a social media strategy! A lack of social strategy will simply hand the advantage to your competitors.
Social Media is more than just counting fans, it's about building relationships, telling stories and being personal with your customers on the platforms where they are already hanging out. That's why at the heart of every social strategy stands your target audience. Knowing them will make creating great content, holding real conversations and even conversions a whole lot easier. No strategy is complete without putting the right measurement tools in place and using them regularly to analyse what is working and what isn't to continuously optimise your strategy.