SOCIAL MEDIA STRATEGY

SOCIAL MEDIA STRATEGY

Your social media marketing strategy summarises everything you plan to do across your business' social media channels focused on measurable goals and objectives. Purchasing decisions are highly influenced by social media today and your target audience is already hanging out on social. However, if you have no plan or guidelines in place to know what to post, when, how, who will see it and the overall why you are actually doing it, then you definitely need a social media strategy! A lack of social strategy will simply hand the advantage to your competitors.

Social Media is more than just counting fans, it's about building relationships, telling stories and being personal with your customers on the platforms where they are already hanging out. That's why at the heart of every social strategy stands your target audience. Knowing them will make creating great content, holding real conversations and even conversions a whole lot easier. No strategy is complete without putting the right measurement tools in place and using them regularly to analyse what is working and what isn't to continuously optimise your strategy.


HOW I WORK

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THE WHOLE PICTURE

No matter if you are just starting out on social media or have been on it for a while, at the start of everything we look at the whole picture together. This includes identifying your market, competitors, your product, resources and budget. Most importantly, we work through to find your ideal target persona.

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GOAL SETTING

No strategy without goal setting! This is where we look at suitable social channels and set priorities aligned with your overall goals. Auditing existing channels will help identifying what has been effective so far and where loose ends need to be tied up. I am also recommending a content mix strategy for your business.

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MEASUREMENT

You can't manage what you can't measure. And when you can't measure it, you cannot improve it. Having the right tools in place and tracking correctly is vital to succeed with social media marketing. Reporting on the collected data and optimising for even better results is the final stage of any social strategy.

ASK FOR A QUOTE

Are you feeling overwhelmed by the buzz around social media and don't know where to start? Have an idea but need help getting started with effective social media marketing? Need support setting up your business' individual social strategy? Leave me a message below and tell me what you are looking for!